Product Marketing Specialist (Maple Ridge BC)

About Orica

At Orica, it’s the power of our people that leads change and shapes our futures.

Every day, all around the world, our people help mobilize vital resources essential to progress. Established in 1874, we have grown to become the world leader in mining and civil blasting with a diverse of team of more than 13,000 across the world.  From the production and supply of explosives, blasting systems, mining chemicals and geotechnical monitoring to our cutting-edge digital solutions and comprehensive range of services, we sustainably mobilise the earth’s resources.  

It’s an exciting time to join us – we are shaping the future of mining through digital and automated technologies, embracing new ways of thinking, pioneering innovation and reimagining the way we work.'

About The Role – 34663 - Product Marketing Specialist  (Maple Ridge BC) 

We are excited to announce an opportunity at Orica for a Product Marketing Specialist within our Digital Solutions division. The Product Marketing Specialist plays a pivotal role at the intersection of product, commercial, and marketing functions. This role is responsible for transforming complex technical features into compelling, customer-centric value propositions and executing go-to-market strategies that drive adoption, differentiation, and growth across global markets.

Working across a portfolio of advanced technologies from the Orica Digital Solutions Geosolutions business, the Specialist will shape how our products are positioned and communicated to mining and civil/infrastructure sectors. This role requires a strategic thinker with strong technical acumen and the ability to balance high-level planning with hands-on execution.

Orica does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need Orica Immigration Sponsorship (e.g., H1-B, TN, STEM OPT, etc.) now or in the future.

What you will be doing

Strategic Product Marketing

•    Develop and execute product marketing strategies aligned with product roadmaps and business goals.
•    Conduct market assessments to understand market segmentation, commercial potential, positioning, buyer personas, and customer value propositions.

Go-to-Market Leadership

•    Lead go-to-market planning and execution for new hardware and software product launches and feature releases.
•    Ensure readiness across sales, support, and marketing teams at launch.
•    Collaborate with product managers to align messaging with product capabilities and roadmap.

Messaging & Positioning

•    Translate complex technical features into clear, differentiated messaging tailored to target audiences.
•    Develop positioning frameworks that articulate how we win in each market segment.
•    Ensure messaging consistency across all channels and touchpoints, aligned with customer value propositions.
•    Support the development and implementation of pricing strategies.

Market & Competitive Intelligence

•    Act as an internal expert on market dynamics, and competitor strategies.
•    Be an expert on our buyers, who they are, how they buy and their key buying criteria
Stakeholder Engagement
•    Serve as a key connector between Product, Marketing and Sales teams.
Represent product marketing in senior forums, aligning stakeholders on strategy and priorities.

Metrics

Primary outputs of the role:
•    Zero incidents and injuries
•    Meeting revenue forecasts and ROI goals
•    Managing budget
•    Quality of advice provided, including ease of use by internal customers
•    Successfully deliver the goals and projects defined in the Marketing and Communications Project Plan and Technology Plan, on time, to scope and on budget
•    Work well with little supervision
•    Works well coordinating a broad range of internal stakeholders across GP exec team, regional sales and ops, product development and engineering teams

What you will bring

•    3–5 years of experience in B2B product marketing, ideally in technical or SaaS environments.
•    Proven ability to translate technical concepts into compelling customer narratives.
•    Experience with go-to-market planning, and competitive analysis
•    Strong collaboration and influencing skills and experience working in cross-functional global teams.
•    Experience in implementing process improvement initiatives would be desirable.
•    Ability to communicate and collaborate with customers and industry experts to inform strategy.

Role dimensions

•    Has in-depth knowledge of concepts/principles in own discipline 
•    Required to solve problems using evaluative judgement based on the analysis of factual and qualitative information in complicated or novel situations
•    May provide on job training to new employees

Your qualifications

•    Bachelor’s degree in Marketing, Communications, Engineering, or a related field.

How you shape and influence others

•    Demonstrates courage, models resilience and flexibility
•    Possess unquestioned reputation for integrity, ethics, personal values, and solid character                                            
•    Builds the trust of others  
•    Strong stakeholder management, interpersonal and communication skills
•    Self-aware and open to feedback 
•    Strong attention to detail, with a high level of accuracy, integrity & accountability
•    Work effectively across business unit boundaries to develop and align diverse stakeholders 
•    High level decision making & problem-solving skills
•    Self-motivated, well organised, and logical, with ability to work under pressure and meet deadlines
•    Strong people management and influencing skills

What we offer

As part of a truly global company, you will have the ability to grow and learn in a diverse, collaborative culture. We foster relationships and learning through connected global and local teams, promote flexible and diverse career paths and support the development of your knowledge and skills. 

You will be paid a competitive salary, learn from talented individuals across multiple disciplines and be able to thrive in a safe workplace within a collaborative culture. Ignite your career at a place where your distinct potential can find its home.

Compensation 

•    Salary Range $84,000 - $110,000 CAD
•    Eligible for annual short-term incentive plan

(Salary to be determined by the applicant’s experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data.)

Benefits (Full Time Employees)

•    Orica Incentive program (bonus)
•    RRSP matching after one year
•    Company events
•    Extended health care
•    Dental care
•    Vision care
•    Employee assistance program
•    Life insurance
•    Paid time off

We respect and value all

Orica promotes and fosters a culture of inclusion and Equal Opportunity Employment everywhere we operate. We treat our people and applicants with fairness, dignity, and respect, getting the best of everyone’s contributions. All qualified applicants will receive consideration for employment without regard to race, religion, sexual orientation, gender perception or identity, nationality, age, military or veteran, marital or disability status.

Orica is committed to building a diverse and inclusive culture where our people feel engaged, respected, and connected.

We have been made aware that some individuals have received scam emails which include false and invalid offers of employment from Orica.  Please note that Orica will not offer employment to any candidate without first undertaking a formal application and recruitment process.  All candidates are required to actively participate in the recruitment process applicable to the specific role and location where the role is based, prior to any offer of employment being made.